• Print & Outdoor

    · Print & Outdoor

    Print advertisements or posters, can be used on newspaper, magazine and other print media, can be full page spread or flexible size

    · Outdoor

    Large outdoor advertisements typically found in high traffic areas. This category also includes commercial advertising that appears in or around transit. This includes buses & bus wraps, bus shelters, subway advertisements and airports

  • Film & Video

    · Television

    Commercial spots airing on broadcast television, generally no longer than 1 minute. If the piece in this category is longer than 2 minutes, then it should go to the category Online film & Video

    · Cinema Advertising

    Commercial spots airing in cinema, generally no longer than 1 minute

    · Viral Video

    Videos that produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes

    · Online film & video

    Online video advertising is not intended for network or cable television. Includes videos on Video Websites, microsites, etc.

    · Vertical mobile short video

    Branded vertical short video for Chinese popular short video mobile platforms, usually no longer than 15s

  • Interactive

    · Websites

    T The online home of a corporation, brand, or project

    · Online Advertising

    Online ads in the format of banners or other online advertising, available in Web/Mobile Apps

    · Ambient/Environmental

    R The use of content-rich experiences as tools for direct contact with a brand's targeted demographic. Includes installations, art interventions, billboards, transit, etc.

    · Gaming

    A game that incorporates a brand's identity, image, or story as a component of gameplay. Could be web-based games or mobile-based game

  • Cross-Platform

    · Experiential Marketing

    Events, interactive installations, Competition of gaming experience and can be experienced by consumers

    · Integrated Campaign

    Integrated branding campaigns that used several platforms such as mobile and online

    · Co-Branding

    Integrated branding campaigns that used several platforms such as mobile and online

    · Augmented Reality/Virtual Reality

    Real-time computer-generated components superimposed on a person's view of a physical space.

  • Innovation

    · Product Innovation

    Includes physical products and digital products that can be downloaded over a digital network, this can include Smart Devices, Apps, Games, and other software

    · Advertising Technology Innovation

    A new technology or an innovative use of technology. Application of AI can be submitted under this category

    · Digital Service Innovation

    Includes online platforms that provide services or experiences to consumer or organizations

  • Public Service & CSR

    · Non-Profit

    Public Service Advertising for Non-Profit Organization

    · Corporate

    Integrated branding campaigns that are centered around charity or other form of social responsibilities

  • Mobile

    · Mobile Applications

    Apps created for a brand or product, using new ways of interaction or user experience to build engagement with consumers

    · Advertising on Mobile Devices

    Includes in-app and other forms of advertising based on mobile devices

    · Innovation in Mobile

    Mobile applications, sites or advertising that expand the possibilities of the medium. Entry should introduce new technologies or techniques

  • Social Media

    · Branded Social Posts

    A branded campaign comprised of multiple posts/updates on a social network, including HTML 5 posted on brand's Weibo, Wechat or other social media

    · HTML5 Social Content

    Interactive social contents based on HTML5 for mobile devices, especially built for Wechat and Weibo social platforms

    · Response/Real-time Activity

    A response or activity by a brand's social media presence to react towards a real time event

    · Co-Creation/UGC

    A campaign engaging a brand's target audience in order to obtain user generated content, in social media

    · Community Building/Managing

    A campaign engaging target audiences via social networks in order to improve brand sentiment and increase consumer interaction with the brand, product, or service

    · Use of Social Data & Insights

    The use of a specific social data set to personalize a piece of advertising

  • Design

    · Collateral

    Communications in the form of booklets, brochures, or annual reports

    · Logo &Brand Identity

    Logos or trademarked symbols of a brand, organization or product

    · Typography

    The use of typography in design, including printed and digitally

    · Packaging Design

    Packaging design for a commercially available product

    · Publication

    Overall layout or cover design for any publications

    · Design for Good/Green

    Design concerning environmental issue or for a CSR purpose

    · UI/UX Design

    User experience and utility design for mobile and web

    ·Environmental Design/Wayfinding Signage

    An indoor or outdoor system of signage used to guide users through an environment by using landmarks, signage and pathways.

  • Branded Entertainment

    · Branded Video & Film

    Broadcast or online TV series, films and documentaries that contain branded content.

    · Branded IP

    An IP created for a brand or The use of an IP for a branded campaign. IP includes Cartoon/Film figures, Cultural marks, sports IP, variety shows and etc.

    · Branded Music

    Music created for a brand or product in an advertising campaign

  • Craft

    · Art Direction/Illustration/Typography

    Recognize outstanding art direction, and production in print.

    · Copywriting/Scriptwriting

    Exemplary copywriting or scriptwriting of spots created for print, television, cinema, or online.

    · Video direction/editing/cinematography

    Recognize outstanding film direction, script writing, cinematography and editing in films.

    · Sound Design/Music

    Exemplary use of music and sound design in spots created for television, cinema, non-broadcast, or online.

    · Data Visualization/Infographics

    Exemplary use of music and sound design in spots created for television, cinema, non-broadcast, or online.

    · Animation/Visual Effects/Motion Graphics

    Recognize outstanding motion graphic and animation.

  • Direct Marketing

    · Social Media/Online

    The use of a website, microsite, or social media to direct contact with a brand's targeted demographic.

    · Cross-platform

    The use of multi platform to direct contact with a brand's targeted demographic.

    · Live Events/In-Store

    The use of live events/In-store interactive interaction to direct contact with a brand's targeted demographic