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Print & Outdoor
· Print & Outdoor
Print advertisements or posters, can be used on newspaper, magazine and other print media, can be full page spread or flexible size
· Outdoor
Large outdoor advertisements typically found in high traffic areas. This category also includes commercial advertising that appears in or around transit. This includes buses & bus wraps, bus shelters, subway advertisements and airports
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Film & Video
· Television
Commercial spots airing on broadcast television, generally no longer than 1 minute. If the piece in this category is longer than 2 minutes, then it should go to the category Online film & Video
· Cinema Advertising
Commercial spots airing in cinema, generally no longer than 1 minute
· Viral Video
Videos that produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes
· Online film & video
Online video advertising is not intended for network or cable television. Includes videos on Video Websites, microsites, etc.
· Vertical mobile short video
Branded vertical short video for Chinese popular short video mobile platforms, usually no longer than 15s
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Interactive
· Websites
T The online home of a corporation, brand, or project
· Online Advertising
Online ads in the format of banners or other online advertising, available in Web/Mobile Apps
· Ambient/Environmental
R The use of content-rich experiences as tools for direct contact with a brand's targeted demographic. Includes installations, art interventions, billboards, transit, etc.
· Gaming
A game that incorporates a brand's identity, image, or story as a component of gameplay. Could be web-based games or mobile-based game
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Cross-Platform
· Experiential Marketing
Events, interactive installations, Competition of gaming experience and can be experienced by consumers
· Integrated Campaign
Integrated branding campaigns that used several platforms such as mobile and online
· Co-Branding
Integrated branding campaigns that used several platforms such as mobile and online
· Augmented Reality/Virtual Reality
Real-time computer-generated components superimposed on a person's view of a physical space.
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Innovation
· Product Innovation
Includes physical products and digital products that can be downloaded over a digital network, this can include Smart Devices, Apps, Games, and other software
· Advertising Technology Innovation
A new technology or an innovative use of technology. Application of AI can be submitted under this category
· Digital Service Innovation
Includes online platforms that provide services or experiences to consumer or organizations
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Public Service & CSR
· Non-Profit
Public Service Advertising for Non-Profit Organization
· Corporate
Integrated branding campaigns that are centered around charity or other form of social responsibilities
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Mobile
· Mobile Applications
Apps created for a brand or product, using new ways of interaction or user experience to build engagement with consumers
· Advertising on Mobile Devices
Includes in-app and other forms of advertising based on mobile devices
· Innovation in Mobile
Mobile applications, sites or advertising that expand the possibilities of the medium. Entry should introduce new technologies or techniques
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Social Media
· Branded Social Posts
A branded campaign comprised of multiple posts/updates on a social network, including HTML 5 posted on brand's Weibo, Wechat or other social media
· HTML5 Social Content
Interactive social contents based on HTML5 for mobile devices, especially built for Wechat and Weibo social platforms
· Response/Real-time Activity
A response or activity by a brand's social media presence to react towards a real time event
· Co-Creation/UGC
A campaign engaging a brand's target audience in order to obtain user generated content, in social media
· Community Building/Managing
A campaign engaging target audiences via social networks in order to improve brand sentiment and increase consumer interaction with the brand, product, or service
· Use of Social Data & Insights
The use of a specific social data set to personalize a piece of advertising
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Design
· Collateral
Communications in the form of booklets, brochures, or annual reports
· Logo &Brand Identity
Logos or trademarked symbols of a brand, organization or product
· Typography
The use of typography in design, including printed and digitally
· Packaging Design
Packaging design for a commercially available product
· Publication
Overall layout or cover design for any publications
· Design for Good/Green
Design concerning environmental issue or for a CSR purpose
· UI/UX Design
User experience and utility design for mobile and web
·Environmental Design/Wayfinding Signage
An indoor or outdoor system of signage used to guide users through an environment by using landmarks, signage and pathways.
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Branded Entertainment
· Branded Video & Film
Broadcast or online TV series, films and documentaries that contain branded content.
· Branded IP
An IP created for a brand or The use of an IP for a branded campaign. IP includes Cartoon/Film figures, Cultural marks, sports IP, variety shows and etc.
· Branded Music
Music created for a brand or product in an advertising campaign
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Craft
· Art Direction/Illustration/Typography
Recognize outstanding art direction, and production in print.
· Copywriting/Scriptwriting
Exemplary copywriting or scriptwriting of spots created for print, television, cinema, or online.
· Video direction/editing/cinematography
Recognize outstanding film direction, script writing, cinematography and editing in films.
· Sound Design/Music
Exemplary use of music and sound design in spots created for television, cinema, non-broadcast, or online.
· Data Visualization/Infographics
Exemplary use of music and sound design in spots created for television, cinema, non-broadcast, or online.
· Animation/Visual Effects/Motion Graphics
Recognize outstanding motion graphic and animation.
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Direct Marketing
· Social Media/Online
The use of a website, microsite, or social media to direct contact with a brand's targeted demographic.
· Cross-platform
The use of multi platform to direct contact with a brand's targeted demographic.
· Live Events/In-Store
The use of live events/In-store interactive interaction to direct contact with a brand's targeted demographic