THE ONE SHOW

· Print & Outdoor

Print advertisements or posters, can be used on newspaper, magazine and other print media, can be full page spread or flexible size

· Outdoor

Large outdoor advertisements typically found in high traffic areas. This category also includes commercial advertising that appears in or around transit. This includes buses & bus wraps, bus shelters, subway advertisements and airports

· Television

Commercial spots airing on broadcast television, generally no longer than 1 minute. If the piece in this category is longer than 2 minutes, then it should go to the category Online film & Video

· Cinema Advertising

Commercial spots airing in cinema, generally no longer than 1 minute

· Viral Video

Videos that produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes

· Online film & video

Online video advertising is not intended for network or cable television. Includes videos on Video Websites, microsites, etc.

· Vertical mobile short video

Branded vertical short video for Chinese popular short video mobile platforms, usually no longer than 15s

· Websites

T The online home of a corporation, brand, or project

· Online Advertising

Online ads in the format of banners or other online advertising, available in Web/Mobile Apps

· Ambient/Environmental

R The use of content-rich experiences as tools for direct contact with a brand's targeted demographic. Includes installations, art interventions, billboards, transit, etc.

· Gaming

A game that incorporates a brand's identity, image, or story as a component of gameplay. Could be web-based games or mobile-based game

· Experiential Marketing

Events, interactive installations, Competition of gaming experience and can be experienced by consumers

· Integrated Campaign

Integrated branding campaigns that used several platforms such as mobile and online

· Co-Branding

Integrated branding campaigns that used several platforms such as mobile and online

· Augmented Reality/Virtual Reality

Real-time computer-generated components superimposed on a person's view of a physical space.

· Product Innovation

Includes physical products and digital products that can be downloaded over a digital network, this can include Smart Devices, Apps, Games, and other software

· Advertising Technology Innovation

A new technology or an innovative use of technology. Application of AI can be submitted under this category

· Digital Service Innovation

Includes online platforms that provide services or experiences to consumer or organizations

· Non-Profit

Public Service Advertising for Non-Profit Organization

· Corporate

Integrated branding campaigns that are centered around charity or other form of social responsibilities

· Mobile Applications

Apps created for a brand or product, using new ways of interaction or user experience to build engagement with consumers

· Advertising on Mobile Devices

Includes in-app and other forms of advertising based on mobile devices

· Innovation in Mobile

Mobile applications, sites or advertising that expand the possibilities of the medium. Entry should introduce new technologies or techniques

· Branded Social Posts

A branded campaign comprised of multiple posts/updates on a social network, including HTML 5 posted on brand's Weibo, Wechat or other social media

· HTML5 Social Content

Interactive social contents based on HTML5 for mobile devices, especially built for Wechat and Weibo social platforms

· Response/Real-time Activity

A response or activity by a brand's social media presence to react towards a real time event

· Co-Creation/UGC

A campaign engaging a brand's target audience in order to obtain user generated content, in social media

· Community Building/Managing

A campaign engaging target audiences via social networks in order to improve brand sentiment and increase consumer interaction with the brand, product, or service

· Use of Social Data & Insights

The use of a specific social data set to personalize a piece of advertising

· Collateral

Communications in the form of booklets, brochures, or annual reports

· Logo &Brand Identity

Logos or trademarked symbols of a brand, organization or product

· Typography

The use of typography in design, including printed and digitally

· Packaging Design

Packaging design for a commercially available product

· Publication

Overall layout or cover design for any publications

· Design for Good/Green

Design concerning environmental issue or for a CSR purpose

· UI/UX Design

User experience and utility design for mobile and web

·Environmental Design/Wayfinding Signage

An indoor or outdoor system of signage used to guide users through an environment by using landmarks, signage and pathways.

· Branded Video & Film

Broadcast or online TV series, films and documentaries that contain branded content.

· Branded IP

An IP created for a brand or The use of an IP for a branded campaign. IP includes Cartoon/Film figures, Cultural marks, sports IP, variety shows and etc.

· Branded Music

Music created for a brand or product in an advertising campaign

· Art Direction/Illustration/Typography

Recognize outstanding art direction, and production in print.

· Copywriting/Scriptwriting

Exemplary copywriting or scriptwriting of spots created for print, television, cinema, or online.

· Video direction/editing/cinematography

Recognize outstanding film direction, script writing, cinematography and editing in films.

· Sound Design/Music

Exemplary use of music and sound design in spots created for television, cinema, non-broadcast, or online.

· Data Visualization/Infographics

Exemplary use of music and sound design in spots created for television, cinema, non-broadcast, or online.

· Animation/Visual Effects/Motion Graphics

Recognize outstanding motion graphic and animation.

· Social Media/Online

The use of a website, microsite, or social media to direct contact with a brand's targeted demographic.

· Cross-platform

The use of multi platform to direct contact with a brand's targeted demographic.

· Live Events/In-Store

The use of live events/In-store interactive interaction to direct contact with a brand's targeted demographic