Social Media comprises of branded post categories as well as best use of a social page or network categories.
Click the View Online button for a category to see details on entry submission requirements.
Please note that ALL entries require high res digital images. Click here for uploading details.
08A. Branded Social Posts - A branded campaign comprised of multiple posts/updates on a social network, including HTML 5 posted by brand's Weibo, Wechat or other social media.
08B. HTML5 Social Contents - Interactive social contents based on HTML5 for mobile devices, especially built for Wechat and Weibo social platforms
08C. Response/Real-time Activity - A response or activity by a brand's social media presence to react towards a real time event.
08D. Co-Creation/UGC - A campaign engaging a brand's target audience in order to obtain user generated content, in social media.
Use of Social Data & Insights
08E. Community Building/Managing - A campaign engaging target audiences via social networks in order to improve brand sentiment and increase consumer interaction with the brand, product, or service.
08F. Use of Social Data & Insights - The use of a specific social data set to personalize a piece of advertising.