Product and Services Innovation
Product and Services Innovation includes product innovation and digital service innovation.
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Advertising Technology Innovation
05A. Product Innovation - Includes physicle products and digital products or intangible products that can be downloaded over a digital network. This can include Smart Divicies, Apps, Games, and other software.
Digital Service Innovation
05B. Advertising Technology Innovation - A new technology or an innovative use of technology. Application of AI can be submitted under this category
05C. Digital Service Innovation - Online platforms that provide services or experiences to consumer or organizations.