Film & Video
Film comprises of broadcast commercial spots, non-broadcast offline video, cinema advertising as well as online films and video.
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02A. Television - Commercial spots airing on cable television, generally no longer than 1 minute.
02B. Cinema Advertising - Commercial spots airing in cenima, generally no longer than 1 minute.
02C. Viral Video - Videos that increase brand awareness or achieve other marketing objectives through self-replicating viral processes.
02D. Online film & video - Online video advertising not intended for network or cable television. Includes videos on Video Websites, microsites, etc.