Branded Entertainment awards innovation in branded content as well as work that goes beyond traditional product placement, brand messages that are genuinely entertaining. Categories include both narrative and documentary films as well as branded music.
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10A. Branded Video & Film - TV Series, Films and documenteries that contain branded contents which can be conducted online or via television.
10B. Branded Variety Shows - An IP created for a brand or The use of an IP for a branded campaign. IP includes Cartoon/Film figures,Cultural marks, sports IP, variety shows and etc.
10C. Branded Music - Music created for a brand or product in an Ad campaign.